Remember Chucho? He's Waking Up.

I've talked a lot about The Big Back Room. You know — the absurdly fantastical worlds with characters Chucho & Leonard. It started as a five-second chewing-gum spec ad concept meets Backrooms, and evolved into a full surreal, absurd liminal landscape symbolizing a selfish limbo these two men enjoy far too much. The vignettes were always fun to explore, and now I'm playing with the idea of adding more meat: raising the stakes, adding tension, escaping this alternate reality.

Today, I started with Chucho. Some say it's darker, deeper, with more layers — and I agree. That's the point. This is just where it starts.

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Stay absurd,

Sway