Hello there, my fellow absurdist. I dropped the newsletter momentum somewhere between trying to figure myself out and doing silly works. But we're back — on a Monday, apparently — a little different than before.

Turns out treating this like a job with formats and cadences and public workflows was maybe the least absurd thing I could've done to it. So consider some of that gone. No more forcing a Friday send. No more lab notes and artifacts when "newsletter" and "apparel" say the same thing without the costume. Less performing the process, more showing you my absurd world.

I reflect and shout to the caves what it means to "own the nonsense," and more often than not I hear the echoes coming back: "Give yourself room to play." "Bend the structure, don't break it." "Disrupt the cycle."

It reminds me what my great-great-great grandfather used to say, "Own it or be owned."

Ah. Liberating.

I love what I do and I'm lucky to do it. There's more coming — more to see, explore, share — and to everyone who's stuck around for this ride: thank you.

slow down

Here's what's been brewing: