In the past three months, I’ve learned how to vibe-code a splash page, set up an e-commerce website, build a newsletter, launch a YouTube channel, pick up the basics of JavaScript, freshen up my Adobe Illustrator skills, keep up with AI models for my absurd media shenanigans, make art, record tutorials, revamp my Discord community into a club, orchestrate ABSRRD’s brand identity, awareness, and strategy, learn about tax & shipping rates at the last minute, test different social platforms, double down on X and while trying to live a life outside my bubble… guess what? No one has noticed.

And they’re not supposed to.

This is the path I chose. It’s my duty to be absurdly everywhere because that’s how deeply I believe in this crazy thing. So things just need to work(ish). Because if they don’t, the ethos doesn’t spread to my strang peoples. And it is spreading.

Now, how would it look if I decided not to do any of this? I’d be miserable, normal, and slowly dying while making someone else’s vision come true.

That’s not absurd.

That’s sad.

The ABSRRD shop launched last week. It happened just a few days after I drove to Miami for Spring break. I could have gone harder with promotions, but I decided to disconnect (sorta). I had to trust that the all my days of absurdity talk would do the heavy lifting for me. And it did, we’re a global brand!

But I did sneak in an ABSRRD cap 🧢 photoshoot:

For weeks, I’ve had this idea of a big nose, P.E. coach, and a high school gym. Turns out I was pulling from my childhood memories (see screenshot). Watch video.

I would like to announce that I feel great. The blog drops it’s six post, the shop will continue dropping strange apparel and merch concepts in the next coming days/weeks, and I’ll continue being strange with my art. Must-be-more-absurrd.

See you next Friday with more nonsense!

Sway 🫠